Across our broad-based community of stakeholders, we are witnessing similar trends of shrinking in-person participation at events. To increase our reach and impact, we have developed strategies that combine social media and inter-agency collaboration. The most significant aspects of these strategies are their low cost and ease of implementation. The availability of free online streaming tools is dramatically reshaping information delivery and interaction with targeted audiences. Delivery of information through social media is a supported practice that addresses the needs of diverse groups in an appropriate and affordable way.
In this interactive presentation we will look at how to use these tools to reach families with Facebook live, effective tweeting, telling your centers story and getting your resources in the hands of families.
In this session, participants will”
- Learn how to use social media tools effectively;
- How to tell your story through technologies and collaboration;
- Understand how these strategies can boost attendance.
About the Seminar Leaders
Eliana Tardio is the mother of two children with Down syndrome. She started her advocacy role by creating a blog that today has more than 300,000 followers. She also works as the program director for PEN and in 2015 was named the Best Latino Advocate.
Joseph La Belle is the assistant director of the Parent Education Network (PEN), Family Network on Disabilities. A self-advocate, La Belle has spent his life working with diverse populations in Guatemala, the LGBTQ community, and disability rights groups. He has worked since his undergraduate years at Florida State University on using technology to give others a voice.