Realizing optimal health is a goal for us all. The more robust we are, the more we can achieve what we want in life. Yet vulnerable groups, including veterans, indigenous peoples and people with disabilities, generally participate in wellness programs and health screening activities to a lesser extent than the able-bodied population. Too often, the communication of health-promotion messages is inaccessible to disabled persons and other marginalized populations. So too, health promotion providers focus on an individual’s disability while overlooking societal barriers to wellness.